Fate Of Aura Still In Balance As Buyer Yet To Be Found

Rumours of the demise of Aura magazine, Eve Pollard’s venture into the older women’s market, seem less and less likely to have been exaggerated. Hopes that a buyer would be found for the title, which lasted just three months before publishing was suspended (see Publishing Of Aura And Wedding Day Suspended As Parkhill Looks To Liquidation), have still not been fulfilled, and this week a national newspaper’s website claimed that creditors were being offered some of the money owed to them.

A representative of the firm which handled Parkhill Publishing’s PR said that although the magazine had not been published for several months, it had not yet gone into liquidation. Talks with “three or four” potential, but unnamed, buyers are said to continue, but no date for a decision about the liquidated or otherwise future of Aura has been set. No confirmation about payments to creditors and journalists was given.

Aura’s older, but younger-oriented, stablemate Wedding Day was saved from a liquid fate by niche publisher Crimson, which took the monthly title on for an undisclosed sum and planned to continue publishing on schedule.

Crimson Publishing: 020 8875 5600

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