February National Newspaper ABCs – Good News For Mail
The latest national newspaper ABCs, for February, show both the Daily Mail and the Sunday Mail faring better than any other paper in terms of year on year increase, with the daily paper up 16% on last February.
Both the Times and the Sunday Times have also fared well compared to last year. The worst performances came from the Sunday market, with the Sport, Sunday Express, Sunday Mirror and News of the World all recording the biggest falls year on year.
Survey : ABC Total
Feb-95
Feb-96
%Ch
Actual Ch
DAILY MAIL
1,758,443
2,039,713
15.99
281,270
MAIL ON SUNDAY
1,949,585
2,138,465
9.68
188,880
TIMES
630,690
688,205
9.11
57,515
FINANCIAL TIMES
291,204
308,556
5.95
17,352
SUNDAY TIMES
1,262,203
1,314,337
4.13
52,134
DAILY MIRROR
2,463,383
2,514,427
2.07
51,044
DAILY STAR
754,311
759,885
0.73
5,574
EVENING STANDARD (LONDON)
462,878
463,299
0.09
421
GUARDIAN
403,405
402,214
-0.29
-1,191
SUNDAY TELEGRAPH
661,887
658,455
-0.51
-3,432
DAILY EXPRESS
1,273,824
1,265,016
-0.69
-8,808
SUN
4,125,382
4,073,601
-1.25
-51,781
INDEPENDENT ON SUNDAY
316,129
312,066
-1.28
-4,063
INDEPENDENT
290,118
285,809
-1.48
-4,309
PEOPLE
2,075,225
2,029,115
-2.22
-46,110
OBSERVER
473,922
461,367
-2.64
-12,555
DAILY TELEGRAPH
1,057,777
1,027,882
-2.82
-29,895
NEWS OF THE WORLD
4,849,679
4,656,716
-3.97
-192,963
SUNDAY MIRROR
2,527,225
2,423,032
-4.12
-104,193
SUNDAY EXPRESS
1,411,329
1,279,984
-9.3
-131,345
SUNDAY SPORT
330,653
265,205
-19.79
-65,448
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