Female Bodybuilder To Market Kiss 100

Kiss 100 FM will launch a new marketing campaign on Monday featuring a female body builder called Andrulla. The campaign will target the station’s core audience of 15-24-year-old males with the message “We’ve pumped up the power”.

A run of 1,100 six-sheets and 1,200 posters featuring Andrulla in a number of poses will appear over a three week period in London and the surrounding area. These will be accompanied with a PR campaign run by Angel and the Braben Company, including a Flexsexy Club Tour featuring body building dancers and a full direct marketing push.

The campaign is being handled by Mother, which also organised last year’s marketing of the image revamp given to the station by owners Emap Radio (see Emap Radio Gives Kiss A New Look). That campaign included an award winning television advert featuring a businessman who was partly dressed as a cat.

Kiss 100: 020 7700 6100