Fetch appoints new creative director

Global mobile agency Fetch has appointed Paul-Eric Lefebvre to the newly created role of creative director for its London office.

Reporting to the agency’s chief operating officer, Greg Grimmer, Lefebvre will be responsible for driving and delivering creative direction across all of Fetch’s clients, which include Hotels.com, eBay, Sony Music and William Hill.

Lefebvre joins Fetch from ReflexGroup where he was creative director. His background includes creative roles at agencies including Katana and Euro-RSCG, and he has also worked client side with brands such as L’Oreal and Louis Vuitton.

“Creative expertise along with strategy, media and analytics has always been one of the key pillars of Fetch’s offering,” said Grimmer.

“The appointment of a creative director represents a change in our investment in creative. Paul-Eric has fantastic experience delivering innovative global projects for world class brands and has a brief to grow out influence and build our creative team here in London.”

Lefebvre added: “I’m delighted to be working on creative strategies and concepts for such an important player in the mobile marketing industry.”

The news of Lefebvre’s appointment comes as Fetch unveils the launch of its first European shop in the heart of Berlin’s tech community to service existing European clients as well as new, local business from Foodpanda.