Figures Show Online Banking Taking Off Across Europe

More than one in three internet home users in the UK are visiting financial websites, with Egg.com being the most popular. These findings from NetValue show that the UK is ahead of France but behind Germany in the percentage of users going to financial sites and has seen lower growth than either of those countries in the total number of visitors.

Banking websites are the most popular amongst UK users. Prudential’s Egg.com recieves 881,100 unique visitors per month. Next is Barclays.co.uk, which attracts 445,500 and then nationwide.co.uk with has 306,000 visitors. The longest time spent on financial sites is an average of 55.5 minutes per month spent by visitors to investment site iii.co.uk.

Since January this year, the number of visitors to financial websites including banking, mortgages, insurance and investment sites has grown in this country by 27.5% to the current figure of 3.6m. Growth in Germany for the same time period has been 63%, representing 1.7m new users. Figures from France are even more impressive, where an 88% growth has been recorded, adding to a base of just 1 million users at the start of the year.

Of all French internet users, 34% use financial websites. In Germany 43% do, representing 4.3m users. In the UK 40% of men and 28% of women go to these sites. In France 38% of men and 27% of women and in Germany 49% of men and 31% of women. The majority of users in all three countries are in the 35-49 age bracket.

NetValue: 020 7546 86 70 www.netvalue.com