First Ambient Owner To Be Listed On POSTAR

Shopfront Media is to be the first ambient media owner to be aligned with the POSTAR audience measurement system. From this month, all 5,000 of Shopfront’s illuminated panels on shop fascias will be listed on the system, with the eventual aim being to have all adsites assigned with coverage and frequency scores to help integration into campaign planning.

Julian Clogg, managing director of Shopfront Media, said: “Having presence on POSTAR will mean that media planners are offered the Shopfront Media propostion when they are right at the start of planning their media schedules.”

Since the 2001 Barcelona Outdoor conference, POSTAR has been dedicated to including non-roadside media contractors on the system. The addition of Shopfront to the system marks the start of this process.

Managing director of POSTAR, Helen Tridgell, said: “Given that major out-of-home media owners, i.e. Clear Channel UK, JCDecaux, Maiden Outdoor, Primesight, Score Outdoor and Viacom Outdoor are committed to this move, we believe that we will attract many other formats as we progress over the next 12 months.”

Postar: 020 7479 9700 www.postar.co.uk ShopFront Media: 020 7734 6064 www.shopfrontmedia.co.uk

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