First Issue Review – Golf International

‘The news that there was a new golf magazine on the market might possibly have caused the reaction “Excellent; just what the world needed.” I doubt it though. More likely…“Aren’t there enough of those already?” ‘ Robert Green, Editor.

Such a statement admitted the first editorial of this new title, acknowledges the sense of surprise felt by many at another golf title being thrust into this highly competitive market sector. The front cover suggests the magazine is going for a glossy, quality feel – with a shiny surface and prominent gold lettering. This makes the messy layout inside all the more puzzling; the contents spans 3 pages and is particularly spoilt by oversized and sporadically placed headings. The target audience, perhaps not surprising for a golf magazine, are ABC1’s. The features reflect this, there is a section devoted to traveling the great golf courses of the world, accompanied by some stunning scenic shots of these exotic locations, and even an article by former Sunday Times city editor, Jeff Randall, on how a round of golf can be the perfect way to do business with fellow golf-loving clients or associates.

To capture its target audience, Golf International has secured the services of some big names in the world of golf. Amongst its writers are Nick Faldo, Seve Ballesteros and David Leadbetter. BBC commentator, Peter Alliss, and Daily Mail sports columnist, Ian Wooldridge (writing on the golfer’s appearance – “Looking the part is part of playing the game”) also make contributions. The use of famous players and coaches underlines the magazine’s commitment to appeal to the serious golfer. These experts take the reader through technical aspects of the game, promote special offers on gear, videos and tuition. In addition, Golf International advises on the latest equipment to hit the market.

Also included are reviews of the most recent tournaments and news from the golfing world, plus nostalgic look-backs at past championships. To sum-up, this title contains just about all its target readership could want, and thus provides them with the dilemma which will determine the success of Golf International – whether or not to move over from their current publications.