First Issue Review – The Band
Future Publishing has added another title to the growing music magazine market. But, The Band is different; rather than spending its time painting wild pictures of rock-n-roll lifestyles, it concentrates on the ‘real’ side of popular music. This magazine is aimed at anyone involved or interested in music. Unlike many of its competing titles, The Band is an accessible read with no pretensions. This approach should guarantee it a sturdy core audience straight away.
The magazine opens with several pages of what it terms ‘band life’, a hot-bed of information on bands old and new. There are vocal tips from ex-Marillion singer Fish and a look at the chemistry that made Led Zeppelin the band it was. By far the most interesting piece in this section is the fly-on-the-wall account of the recording of the world’s first ever live Drum ‘n Bass Album – a ‘challenge Anneka style race’ to record this record in less than 48 hours (hard enough these days when sticking to 4/4 rhythms, let alone Jungle).
Most of the features focus around how to get your foot in the industry door; from getting a record deal , making your own CDs to choosing the right studio. There is also an excellent analysis of technical hardware. If you’re looking for a new mixer-amp then this months ‘Head to Head’ feature is the place for you; an in-depth, precise and easy-to-follow guide through what can be a technical minefield.
If your not really a muso yourself, there is still plenty to read here. One of the best articles reveals how record company reps influence, or even ‘rig’ the charts, read it and you’ll never view Top Of The Pops in the same way again. The leading article follows the rise and rise of Oasis, written with obvious concern to avoid glittery tales of sex and drugs, it concentrates on the development of the band and the music itself.
This magazine really makes a great change in its approach, attitude, and indeed the subject-matter of its articles. It’s a must for any budding-talent struggling to get off the ground.
Virtually all of the advertising centres around popular music hardware. The magazine has an Ad/Ed ratio of 25/75. The cover price is £2.50.