First Issue Sales Reports

Sports Digest, the magazine from Sports Digest Ltd which launched on 16 Sept has released sales figures of 31,000 for the first seven days after the title reached the news stands. Second issue print run increases from 82,000 to 85,000. Sports Digest has applied to ABC and the first official figure should be released in March. Plans are to spend over £1m in national press and satellite TV promotion in the next year.

BBC Top Gear will not have any figures available until November, but, despite this their own sources claim more copy sales than any existing title.