The first full-scale IT exhibition to be modelled entirely in Virtual Reality without a physical presence will open live on the Internet in October. Virtex ’96 will be organised by Virtual Exhibitions and sponsored by the Electronic Telegraph, the Internet version of the Daily Telegraph.
Virtex ’96 will be free and run for eleven months. Companies already involved in the venture include major names in the IT business like IBM, Cisco, Computer Associates, Lexmark, Superscape, Digital Pathways and NetFRAME. The five halls of the show will house Networking/Intranet, Internet/Desk Top 2000, Document Management/Groupware, Data Warehousing/Electronic Commerce and Security. Stand prices will average at least a tenth of the construction cost of a normal exhibition, beginning at under £1000.
Visitors can attend in two ways – in Cyberspace over the World Wide Web, or as part of a large targeted audience on CD-ROM. There will be links from ‘stands’ to the exhibitor’s Web site and sound as well as advanced graphics.
On each stand there will be the opportunity to interact with various products, access further information and take away software demonstrations. Specific questions can also be asked of exhibitors via e-mail.
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