Five US to be renamed Five USA

Five US is being renamed Five USA as part of the branding refresh of the broadcaster’s channels.

The renamed channel will have a completely new on and off air look from February 16, containing returning shows and newly acquired programmes.

Jeff Ford, Five’s director of digital channels and acquisitions, said: “I’m delighted with the look and feel of the refreshed channel and the great line up of exclusive programming.

“Hannah Barnes and the team have already made a huge impact with Fiver and I’m delighted with the refreshed brand and the exciting new programming line-up for Five USA.”

Nol Davis, Five’s head of creative services, said: “In partnership with DixonBaxi, we have created a bolder, more colourful and energetic brand that better reflects the channel’s aspiration.

“We believe the new name and look also complements the younger, faster, louder brand of its sister channel Fiver.”

Five: 020 7550 5555 www.five.tv