Cable company Flextech are expanding into the world of home shopping with the launch of their Screenshop service. Screenshop begins this month on a number Flextech’s cable services, and the company plans to extend Screenshop’s reach with a 24-hour digital service by the end of 1998.
Screenshop is the European arm of HSN Direct which pioneered home shopping in the US through the use of ‘infomercials’. Informercials (extended commercials) will form the basis of Screenshop. It will offer manufacturers an informercial production service but advertisers are also free to use their own infomercials.
Flextech: 0171 404 5959
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