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Flextech’s Trouble Links With Attic Futura

Flextech’s teenager cable channel Trouble has forged a deal with teenage magazine publisher Attic Futura that will see cross endorsements and editorial ‘interweaving’.
Attic Futura publishes the titles B, Sugar, Inside Soap and TV Hits. The deal, worth over £350,000, will see TV Hits sponsoring Trouble’s chart programme Blast! from June. Trouble has agreed to commit its print advertising budget of £220,000 across Attic Futura’s titles.
Both companies anticipate the deal developing to include the sharing of events such as roadshows, which could be sold as joint Flextech/Attic Futura activity to potential third party sponsor. Trouble’s head of marketing, Jonathan Webb, believes that the deal provides the blueprint for future joint activity between media owners.
Trouble transmits from 7am to 8pm seven days a week on cable and satellite carriers. Flextech’s TCC channel was recently merged with Trouble giving the latter an extra five hours of programming (see Flextech Merge Children’s Channels).
Flextech: 0171 299 5000 Attic Futura: 0171 636 5115