The Observer has announced that it will be running a promotion offering low price European travel to 16 different destinations.
The paper, together with European airline British Midland, is offering its readers the chance to buy return flights to a variety of the most popular UK and European destinations for around £50. Readers will need to collect eight tokens printed in the Observer and Guardian between Sunday 12 January and Sunday 26 January.
The Observer’s Travel Promotion will be advertised nationally on television and radio with a campaign created by St Lukes and New PHD. The promotion was devised by the Observer‘s below-the-line agency KLP. It follows the recent promotion in the Times which offered a free Eurostar ticket in return for vouchers from the Times and Sunday Times.
The Guardian: 0171 239 9696
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