As the new football season begins, both the Daily Express and Today are to launch major soccer-based promotions.
The Daily Express will launch a Spot the Ball game tomorrow which will also run in the Sunday Express. It offers £50 prizes, and a daily draw with a £1000 jackpot. It will be supported by a £500,000 national television ad campaign.
Today will launch its Hat Trick game on Monday 9, and the prizes will be subscriptions to satellite television.
MONTHLY ABC TRENDS (000's) FOR 1993
JAN
FEB
MAR
APR
MAY
JUN
EXPRESS
1519
1504
1479
1490
1503
1489
TODAY
513
543
531
540
551
552
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