Captain Morgan (dark rum brand) is to sponsor Millwall Football Club for the next three years, in an attempt to highlight it to younger male consumers. Owned by Seagram, Captain Morgan will begin its contract with the First Division team on August 2.
The Football League will announce details of its title sponsor on Thursday, to include brand sponsorship. The League has recently appointed Graham Walker as head of marketing, taking over all commercial issues.
Having just been relegated to the First Division, Crystal Palace has lost its sponsorship deal with Tulip Computers, who acted as shirt sponsors
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