The chairman and managing director of Ford UK, Ian McAllister, explained the thinking behind the move: “As a consumer-focused company, Ford actively pursues affordable technologies it believes can deliver practical benefits to its customers. Digital radio is one such technology that, in the years ahead, could provide Ford customers with greater accessibility to a wealth of entertainment and information whilst in their vehicles.”
As part of the consortium, Ford intends to introduce digital radio equipment into new models from 2004, while also offering the chance for existing customers to upgrade their current in-car equipment to digital radio receivers. Phil Riley, chairman of the MXR consortium, has described Ford’s involvement as “the single biggest positive step for the uptake of digital radio in the UK.”
The full line-up of proposed services in today’s multiplex bid is as follows:
Fun – the UK’s first dedicated children’s radio station
Urban Flava– R&B, urban and hip-hop music
Heart– Music mix
Jazz– Jazz from smooth to standards, with some soul and blues
The Arrow– Adult rock radio
Smooth– Melodic, memorable and tuneful music for mature audiences
Subscribers can access the Radio database by selecting “Radio” from the drop-down box at the top of this page.
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