Ford Motability is to sponsor Link, the programme for the disabled. The deal is the first sponsorship on the ITV network of a social and community programme.
Ford Motability will start its 16 week association with Link on Sunday 16 October. The 15 minute programme is shown at 10.15am on Sunday mornings.
David Prosser, Sponsorship Director of TSMS, said that “it means that yet another programme category has been opened up to the expanding medium of television sponsorship.”
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