Forecourt TV, which introduced looped television advertising onto service station forecourts last year (see Forecourt TV Prepares For AIM Listing) has signed a deal with Moto Motorway Services (formerly Granada) to provide advertising to a further 25 major motorway service stations.
The deal, which was finalised today, will allow Forecourt to target customers at Moto establishments such as Little Chef and Forte Hotels across the country. The group plans to install up to four 52 inch TV screens at each individual site.
The company has 300 sites in place in London and the South East and is scheduled to expand this figure to 700 by the end of this year and 1000 by June 2002 allowing the company to reach 35m consumers each month. Plans for expansion into Europe are also underway.
Forecourt Television: 020 7734 7542
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