Former Yahoo EMEA boss joins Ebuzzing & Teads

Video adtech group Ebuzzing & Teads has announced the appointment of Christophe Parcot as its chief operating officer.

Parcot, a former head of Yahoo EMEA, will run all sales and publishers teams out of the company’s international headquarters in London in a move to “drive operational excellence on a global scale”.

Prior to his time at Yahoo, Parcot co-founded the Liberty Surf Group, launched Overture in Southern Europe and has also held senior positions at Bertelsmann and LVMH.

In a statement, Ebuzzing & Teads said Parcot’s experience will help fuel the firm’s strategy to target consumers with video ad formats which are “viewable by design and provide publishers with new monetisation opportunities”.

Ebuzzing & Teads merged earlier this year with an eye to list on the stock exchange next year. Both entities remain independent, but the group now has over 300 employees in ten countries and had a turnover of $70 million in 2013, a figure expected to exceed $100 million this year.

The projected growth for 2014 means the group is planning on going public on the NASDAQ in 2015.

Commenting on the appointment, Pierre Chappaz, executive chairman of Ebuzzing & Teads said: “We’re delighted to have an executive of Christophe’s calibre join the team. His appointment underlines our ambition as we continue to reinvent video advertising and his experience will be vital to ensure we remain at the vanguard of innovation within the industry.”