Four Agencies Shortlisted For GMG Radio Ad Account

A four agency shortlist has been drawn up for Guardian Media Group Radio’s £3m media buying account.

Pitching for the account in December will be incumbent agency Brilliant, MediaCom, PHD and MediaEdge;CIA.

A formal pitch will be conducted on December 13 and 14, and will be handled by the Advertising Agency Register (AAR) on behalf of GMG Radio.

A final decision will be made before Christmas and the account will involve media buying for GMG Radio’s 13 radio stations across the UK which operate under the Smooth Radio, Real, Century FM and Rock Radio brands.

At the end of October, GCap Media won the national airtime sales contract for GMG Radio’s Smooth, Real and Rock Radio brands (see GCap Wins National Airtime Sales Contract For GMG Brands).

Guardian Media Group: 020 7713 4452 www.gmgplc.co.uk