Bacardi-Martini SAS and Cellier des Dauphins have challenged France’s Evin Law in the UK High Court by issuing a writ against Newcastle United Football Club and Dorna Marketing. The football club and the media agency are accused of failing to honour a contract to run perimeter ads for the Bacardi brand Pastis during a match in Newcastle against the French club Metz in December 1996. Bacardi argues that reference to the Loi Evin was not a sufficient reason to withdraw the ads. A similar action has been taken against Liverpool Football Club for similar reasons.
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