FR: Loi Evin To Be Amended – Briefly

Reports are emerging that the French government may be prepared to come to a compromise arrangement concerning its blanket ban on alcohol advertising (the so-called Loi Evin). The move has been prompted by an urgent need to placate major international advertisers such as the US brewer Anheuser-Busch, which has signed a $17.3 million contract with FIFA, the world football federation, to sponsor the 1998 World Cup, which will be staged in France.