A special edition of Observer editor Will Hutton’s forthcoming book will be free to every reader of the paper in April.
The State To Come will be cover-mounted to the paper on three consecutive weeks starting on April 6 in London, the South East and Scotland. The promotion will be supported by a national advertising campaign on TV and radio, devised by St Lukes and New PHD, from Friday 4 April.
…The Observer will be launching a new Scottish edition on Sunday 6 April, which will be supported by a 50p price cut and below-the-line promotions.
Observer: 0171 239 9696
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