Freeserve And Wanadoo Offer Pan European Ad Opportunities

Freeserve has announced new pan-European advertising opportunities following its integration with Wanadoo (see Freeserve Sold To Wanadoo). The internet portal can now develop media plans and European campaigns from the UK, which can run across Freeserve and Wanadoo content in the UK, France, Belgium, Denmark, Spain and the Netherlands.

Caroline Pathy, advertising sales director for Freeserve said, “We will be working closely with our colleagues at Wanadoo to increase our understanding of online audiences and develop new creative formats for a pan-European audience.”

Freeserve says it now has around 2.1m active registered accounts and 4m unique users. Wanadoo has 4.8m active customers and 9m unique users per month. One of the first companies to test the new combined advertising opportunity will be British Airways, which is to run a campaign from April to June.

Freeserve: 01442 354 285 www.freeserve.co.uk

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