Two United Artists stations ‘Discovery’ and ‘Bravo’ will move from cable to satellite this week – increasing their potential audience by 3m households. The launch is backed by a £1.75m advertising campaign aimed at satellite dish owners.
Discovery currently claims that 46% of its audience is made up of ABC1s – a proportionately higher percentage than the 36% profile of Astra as a whole; Astra also has a heavier male bias. UA believes that Astra will help the channel develop a young adults audience, in its bid to make Discovery a ‘global brand’.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
