Front Row Seeks New Hands On Deck For Digital Launch

Front Row, the company which provides cable customers with a pay-on-demand movie service, has announced this week that it has begun searching for a public relations and advertising agency to spearhead its communications development into the digital era.

According to its first set of buy rate figures, the movies-on-demand service was three times more popular than predicted at the time of its launch back in March (see Newsline).

Front Row’s head of marketing, Simon Hunt, said: “We’ve had a fantastic year with a tremendously successful launch and now that we are moving into a new phase, it’s sensible to review our current agencies.

“As Front Row moves into the digital era, I want to pull both the PR and creative agencies much deeper into our business development and I’m looking forward to drawing up the short list.”

Front Row: 0171 307 2222