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FT and Yahoo! Strike Content Agreement
FT.com will supply Yahoo! UK and Ireland with a regularly refreshed news alert service. FT.com content will be accessible to Yahoo users through the Yahoo! news and finance services.
Yahoo! visitors will be able to keep up-to-date with news from FT.com, and Yahoo!’s users can go to FT.com to access further news or delve more deeply using the FT.com Archive – a new global business library.
“FT.com is taking bold steps to introduce its business content to a broad audience of users through Yahoo!,” says Paul Maidment, editor, FT.com. “The move underscores the reality that there is a big demand for the kind of trusted, global news and analysis that the FT does better than anyone else.”
“Yahoo!’s News and Finance services are a popular part of our offering to Web users, providing news and information on local, national and international events and markets,” says Ralph Averbuch, Senior Producer Europe, Yahoo! “Through working with content partners such as FT.com with its global business focus, we can provide our audience with additional value as the demand for these services grows.”
Yahoo!Uk & Ireland: 0171 664 0434 FT: 0171 873 3000
