The Financial Times is adding a two-page sport section to its Friday edition. The sports pages are expected to go into the paper by Easter. It is rumoured that the pages will concentrate on business associated with sport, rather than sports coverage.
The FT is also about to brief three agencies to pitch for its worldwide creative account. Saatchi and Saatchi, Young and Rubicam and Delaney Fletcher Bozell are all in-line to pitch for the £ 800,000 account. The FT will be asking the agencies to devise a global strategy to reinforce the paper’s international status. International revenue accounts for over half of the paper’s business.
The Financial Times:0171 873 3000
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