Full-length films A-OK on mobile say consumers

65% of people globally prefer to watch full-length films or TV shows than shorter content on mobiles, according to new research from Vuclip.

The 2013 Global Video Insights report sheds light on consumer habits and preferences when it comes to mobile video viewing, highlighting an emerging trend in video consumption.

Of the 50,000 mobile viewers surveyed, 67% of men and 57% of women said that they prefer to watch longer content on their devices, rising to 74% among the under-18 age demographic.

84% said that if their favourite TV serial was available via mobile, they would watch it on their phone, while 89% said the same for film content.

However, the research revealed that consumers still have concerns about viewing longer video content on their phones, with cost (32%) at the top of the list, followed by buffering (21%).

“When you see what the under-18 crowd is interested in, that’s when you know you have a lens into the future of mobile,” said Arun Prakash, chief operating officer of Vuclip.

“We’re seeing an important shift as people become more engaged in viewing full movies and television episodes. And apps offer the best possible user experience for this.”

Prakash added that consumer hesitations about cost and buffering can be addressed through a combination of the penetration of apps and the deployment of network-friendly streaming technologies.