Speaking to MediaTel this morning, Andy Marshall of Future Publishing outlined the company’s latest venture, MTB Pro, a new bike magazine to be launched into Future’s biking portfolio joining Mountain Biking UK.
The monthly magazine, due to go on the market on September 9, will have an initial print run of 50,000 and is aiming for the serious mountain bike rider who is at the older end of the biking scene, or 25+.
Mountain Biking UK has a current circulation of 54,094 – the highest selling magazine in its field. United Consumer magazines’ MB International has risen in circulation terms, increasing to 27,186. The magazine was recently taken over from Northern & Shell following a distribution dispute.
The editor for MTB Pro is Tym Manly and the advertisement manager is Elaine Curtin. Advertising rates and a cover price for the magazine have yet to be finalised but a full rate card will be available in a couple of weeks time.
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