Future Consortium To Offer One-Stop Ad Solutions
Future Publishing and 15 other games magazine publishers have come together to form the Future Games consortium to offer advertisers one-stop marketing solutions.
The international consortium consists of a network of publishers, which produce over 60 games magazines in 14 countries in Europe and the United States. It has been formed to allow gamers publishers and console manufacturers to construct wide-reaching international advertising campaigns targeting video gamers in a number of different markets.
Magazines within the consortium will also benefit from global exclusives of previews, reviews and games demos and will have a common sense of identity via the global branding of the Future Games Logo.
Commenting on the initiative, Simon Wear, international licensing director for the Future Network, said: “Future Games is one of the most exciting developments in video games magazine publishing to date. Thanks to our international network of magazine publishing partners developed over the last eight years, we are now able to deliver effective one-stop marketing solutions to major businesses in the international video games industry.
He added: “Publishers benefit from cost saving, multinational ad campaigns, exclusive editorial content and demos, whilst advertisers are able to target mass audiences both across Europe and the US.”
The launch of the Future Games consortium will be supported by an international consumer and trade advertising campaign, as well as through special promotions at video games shows across Europe.
Future Publishing recently launched a £1 million marketing campaign to promote its PC magazine portfolio in the run up to Christmas. The marketing drive will include additional covermounts, special packaging and point of sale promotions in PC Format, PC Plus and Microsoft Windows XP magazine (see Future Publishing Plans £1 Million PC Marketing Drive).
Future Publishing: 01225 442 244 www.futurenet.com
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