The Radio Advertising Bureau (RAB) has published a new document which looks at the role Commercial Radio will have in the future. The Future of Commercial Radio looks at the part Commercial Radio will play in future markets as well as benefits for advertisers.
Growth of audiences, characteristics of the radio audience and attitudes of the advertising industry are some of the topics discussed. The Future of Commercial Radio will also look at Digital Audio Broadcasting and the Radio Authority’s licensing plans.
RAB: 0171 306 2555
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