‘Future of National Newspapers’ tickets only £110
MediaTel Group’s latest Future of National Newspapers seminar takes place on 1st October, with an expert panel discussing topics including print models and business motivations; what newspapers deliver for advertisers; and where they sit in the planning mix.
Panellists confirmed so far include Dominic Carter, trading director at News International; Claire Enders, founder of Enders Analysis; Adam Freeman, director of consumer media at Guardian News & Media; and media journalist Raymond Snoddy.
Discounted tickets are available if you book before the end of the month – simply use the code: EARLY-V57W9 and book here.
The panel will consider:
- Business models, business motivations and profitability
- The value of content:
- Free versus paid content, in print and online
- Paywalls – A hot topic at the moment, in light of recent news regarding The Times charging for access
- News versus insight
- Google: The ‘frenemy’
- Distribution and CRM opportunities
- What do newspapers deliver for advertisers? Where do they sit in the planning mix?
- Which metrics count for planners and buyers ? What more do they need?
The morning seminar will take place at One Great George Street, London, SW1P 3AA on Friday 1st October 2010, from 9.45am.
For more information and to book, click here.