Future Secures Distribution Deal With John Lewis

Future Publishing has launched a new online subscription service with John Lewis, which will allow consumers to subscribe to titles including T3 and Total Film online.

The new service will provide a new channel for Future to market its magazines. Future’s portfolio of magazines will feature on John Lewis’ homepage, offering consumers the opportunity to subscribe directly to a variety of titles.

Commenting on the new marketing partnership, Fiona Penton-Voak, head of subscriptions marketing at Future Publishing said: “By offering a range of our titles for sale on johnlewis.com we are expanding our reach of attracting new readers. Our customer profiles and attitude to quality and value for money are an excellent match.”

Matt Bradbeer from John Lewis Direct added: “We are really pleased to be working with Future Publishing. The new subscription service offers an added dimension to our product offering, something we think our customers will welcome.”

Future’s flagship technology title, T3 recently teamed up with Nokia to produce a special magazine supplement that will offer an in-depth guide to mobile technology (see Future Secures Nokia For Special Magazine).

Future Publishing: 01225 442 244 www.futurenet.com

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