Gruner & Jahr are planning to launch a new home-interest that will compete directly with Ideal Home and House Beautiful, titled Prima Home. Prima Home will be a perfect bound glossy, have an initial print run of around 250,000 and have 140 to 150 pages with 40 said to be given over to advertising.
The first issue is set to launch in March with the second issue hitting the newsstands in May, after which a decision will then be made about whether the title will carry on as a monthly.
The market in which the new title launches is already a very competitive sector, with National Magazine Company’s Good Housekeeping the market leader with an audited circulation of 470,663 for January to June 1996, closely followed by House Beautiful which has a circulation of 312,309.
Gruner & Jahr: 0171 245 8782
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