Galaxy Secures Wella For Major Summer Promotion

Chrysalis Radio has secured Wella ShockWaves as the six-figure sponsor of the entire Galaxy network for the summer season.

The campaign, which was brokered by Drum PHD, will use on-air, online and SMS activity to promote the Galaxy network in the UK and Ibiza with the strapline: “Do Your Do.”

The activity begins later this month with a special ‘Ticket Tout’ competition offering listeners the opportunity to win one-off entry to events around the globe, including tickets to Justin Timberlake’s concert in LA.

The campaign also features a week-long competition giving listeners the chance to win 50 holidays to Ibiza. This will coincide with a special ‘Network Weekend’, which will see Galaxy broadcast live from the notorious party island.

Commenting on the special summer partnership, Andy Moore, account manager at Chrysalis Radio sponsorship and promotions, said: “We are delighted that ShockWaves has come on board for what looks set to be the summer to beat all summers. Both the Galaxy and the Wella ShockWaves brand share a vibrant, youthful audience and we are confident that our own on and off air activity will appeal to them.”

Chrysalis Radio recently announced a number of key changes at its stations in the North West, which included the appointment of Mike Williams as chairman of Manchester’s Galaxy 102 (see Key Appointments At Chrysalis Radio North West).

Chrysalis: 020 7221 2213 www.chrysalis.com

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