GGT Group’s two London agencies GGT Advertising and BST-BDDP will be merging on 17 October to create BDDP GGT, a top 15 UK agency with billings of £230m. Paul Bainsfair and John Sharkey, joint chief executives of BST, will become joint chairmen while Grant Duncan, managing director of GGT, will be MD at the new outfit.
The deal is thought to value BST at around £9m. Major clients of BDDP GGT will include Cadbury, Heinz, Wrigley, Marlboro, Mitchelin and HP Bulmer.
GGT: 0171 437 0434
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