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BBC’s GLR made significant gains in the December RAJAR figures, released this morning. Its weekly reach grew by almost 48% to 436,000; its share of listening in the capital now stands at 1.2%. The station has plans to rebrand itself this year (see Newsline Brief).
Another success for the period ending December 1999 was the Premier Christian Radio which saw its audience figures climb by almost 65%. Magic FM and Jazz FM 102.2 both increased their share of listening significantly: Magic now has a 5.9% share (up 0.9%) and Jazz FM 102.2 takes a 1.9% share of London commercial listening (up 0.7%). The greatest casualties in terms of reach were 963/972 AM Liberty, which saw its weekly reach fall by over 30%, and Ritz Country 1035, which fell by over 36%.
Capital 95.8 FM remains the capital’s most popular station with a weekly reach of just over 3 million, which is twice as many adult listeners as its nearest commercial competitor, Chrysalis’s Heart 106.2 FM, which slipped slightly to 1.4 million. Capital saw a significant drop in its share of listening, however, falling 1.1% to 11.9%; Heart dropped 0.1% to 4.5%.
December 1999 RAJAR Weekly Reach (000s) Comparisons | ||||
Station | Survey Period | Ending Sep 1999 | Ending Dec 1999 | % Change |
963/972 AM Liberty | H | 62 | 43 | -30.6 |
BBC GLR | Q | 295 | 436 | 47.8 |
Capital 95.8 FM | Q | 3,008 | 3,017 | 0.3 |
Capital Gold London | Q | 1,190 | 1,419 | 19.2 |
Choice FM (London) | H | 268 | 272 | 1.5 |
FLR (First Love Radio) | H | 2 | 2 | 0.0 |
Heart 106.2 FM | Q | 1,490 | 1,482 | -0.5 |
Jazz FM 102.2 | Q | 626 | 636 | 1.6 |
Kiss 100 FM | Q | 1,372 | 1,353 | -1.4 |
LBC 1152 AM | Q | 418 | 433 | 3.6 |
Magic FM | Q | 1,248 | 1,356 | 8.7 |
News Direct 97.3FM | Q | 448 | 470 | 4.9 |
Premier Christian Radio | Q | 108 | 178 | 64.8 |
Ritz Country 1035 | Q | 248 | 158 | -36.3 |
Spectrum Radio on 558 AM | Q | 80 | 89 | 11.3 |
Sunrise Radio (London) | H | 343 | 308 | -10.2 |
Virgin 105.8 FM London | Q | 997 | 1,145 | 14.8 |
XFM | Q | 342 | 383 | 12.0 |
December 1999 RAJAR Share Of Listening (%) Comparisons | ||||
Station | Survey Period | Ending Sep 1999 | Ending Dec 1999 | % Point Change |
963/972 AM Liberty | H | 0.3 | 0.1 | -0.2 |
BBC GLR | Q | 1.3 | 1.2 | -0.1 |
Capital 95.8 FM | Q | 13 | 11.9 | -1.1 |
Capital Gold London | Q | 4.4 | 4.3 | -0.1 |
Choice FM (London) | H | 2.8 | 3.1 | 0.3 |
FLR (First Love Radio) | H | 0.1 | 0.1 | 0.0 |
Heart 106.2 FM | Q | 4.6 | 4.5 | -0.1 |
Jazz FM 102.2 | Q | 1.2 | 1.9 | 0.7 |
Kiss 100 FM | Q | 4.2 | 3.2 | -1.0 |
LBC 1152 AM | Q | 2.5 | 3.1 | 0.6 |
Magic FM | Q | 5 | 5.9 | 0.9 |
News Direct 97.3FM | Q | 0.7 | 0.9 | 0.2 |
Premier Christian Radio | Q | 0.6 | 0.8 | 0.2 |
Ritz Country 1035 | Q | 0.9 | 0.6 | -0.3 |
Spectrum Radio on 558 AM | Q | 0.2 | 0.2 | 0.0 |
Sunrise Radio (London) | H | 1.6 | 1.5 | -0.1 |
Virgin 105.8 FM London | Q | 2.6 | 3.1 | 0.5 |
XFM | Q | 1.3 | 1 | -0.3 |
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