GMTV achieved an average peak quarter hour audience in the week ending 11/4 of 2.2m – its highest since it began broadcasting. The increase has been attributed to children watching during their Easter break. The channel’s reach also improved to its best ever figure of 14.1m.
GMTV
Peak
Qtr Hr
Reach
w/e
M/Fri
S/Sun
M/Sun
M/Fri
S/Sun
M/Sun
04-Apr
1.7
2.5
3.1
1.9
8.2
15.9
11-Apr
2.2
2.3
2.9
14.1
7.5
16.6
CH4
04-Apr
1.3
0.7
0.8
7
4.4
n/a
11-Apr
1.4
0.6
0.6
8.3
4
n/a
GMTV: 071 827 7000
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