GMTV Relaunches Package

Increased audience share and cost savings, estimated at £5m, are the main factors behind GMTV’s April 19th relaunch. The key changes are as follows:

• Top of The Morning Slot – cut by 10 minutes, and starting later, 9.00am
• News will come from a separate part of the set, read by new recruit Penny Smith (ex-Sky), with an extra bulletin at 8.58am.
• A new personal fitness strand at 6.50am – this being the most requested addition by viewers.
• Sunday Best will be reduced from an hour and a half to one hour, starting at 7am.