GMTV Team Up With Vaseline And Deodorant

GMTV and Unilever’s Elida Fabergé have signed a deal which will see Fabergé’s Vaseline brands endorsing the national weather forecasts on the breakfast television channel. The £1m deal runs from 1 January 1998 throughout next year. During the winter the forecasts will be associated with Vaseline Intensive Skin Care and during the summer they will feature Vaseline Anti-Perspirant Deodorant.

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