GMTV/Carlton Ratecard – 1994

GMTV

GMTV’s ratecard for 1994 is the same as 1993, with the addition of different rates for the Macro regions and as for the national rates there are 40 rate codes. GMTV South, which incorporates the London, Anglia, Meridian, Channel and Westcountry TV areas, will have a top 30″ rate of £9,600.

GMTV North incorporates HTV, Central, Granada, Yorkshire and Tyne Tees. Top 30″ rate is £8,80.

GMTV Scotland incorporates Scottish, Grampian and Border. The top 30″ rate is £1,300. GMTV Ulster covers the Ulster TV area; top 30″ rate is £300. These Macro Regions rates are available from 5th January.

CARLTON

Carlton has made only a small number of adjustments to the 1994 ratecard; Volume Incentive Discounts For expenditure of £20m and £25m the discounts remain the same; however for smaller expenditure discounts are slightly larger.

Applications for the volume discounts must be made before 28 January 1994.

The 10% discount for advance booking is available again, with the following deadlines;

The surcharge applicable to advertisers who require a specific position within any break has been reduced to 5% on the appropriate rate.

Full details of all 1994 rate cards will be available on MediaTel shortly.