Go Racing Rebrands

Go Racing, the consortium which owns the rights to British horseracing, has renamed itself “attheraces” and rebranded with a new corporate identity.

The consortium, made up of by BSkyB, Channel 4 and Arena Leisure, was forced to rename itself after discovering that the domain name, ‘Goracing’ was unavailable and could not be used for the company’s betting website, due for launch next year.

The consortium have adopted a new corporate logo which will be introduced with immediate effect across all platforms including  the web, TV, iTV, print and mobile phones.

London based design agency Tornado Productions was responsible for creating the new logo, which is intended to “reflect the elements of trust, excitement and contemporary-classic which are central to horseracing.”

Attheraces will launch its interactive racing channel next May and a dedicated betting website will follow in October.

attheraces: 020 7664 8861

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