Control v. Exposed (CvE) has today announced its European launch with the appointment of former Havas boss Paul Frampton as its president for the region.
CvE, a division of US-based Goodway Group, describes itself as a “new type of marketing services company” that brings together consultancy, media agency and tech company, with over 10% of its headcount in engineering.
A 90-year-old independent, family-owned business, Goodway Group launched Control v. Exposed in the US in 2018 and has since expanded to Asia.
Frampton was previously CEO of Havas Media Group where he had spent 20 years before departing in 2017. After a short break, he left the advertising industry to join Tink Labs, a Hong Kong start-up operating in the travel and tourism space last year. One of the region’s first unicorns, the business quietly laid off nearly all of its employees in July before shutting down its services.
“We knew we needed an exceptional leader in place for Europe, and Paul is a unique triple-threat,” said Brody O’Harran, EVP of CvE.
“He has great pedigree in terms of media knowledge and relationships both with clients and media owners; experience building and scaling businesses and is also known for being a ‘challenger’ himself.”
Frampton, who said he had not expected to return to the media industry, added: “I’m delighted to be joining such a nimble, forward-thinking company which truly puts the customer at the heart. It is a refreshing antithesis to top-heavy, P&L-driven agency groups.”
Frampton joins CvE’s global board which includes Jay Friedman, president; Brody O’Harran, executive vice president; and vice presidents Amanda Martin, Ned Gorges, Doug Markin and Justin Orkin.
Key senior appointments will be announced in the coming months.
