Granada And Littlewoods Launch New Home-Shopping TV Channel

Granada and Littlewoods have today revealed details of their new home shopping television channel, which is dubbed ‘the High Street on TV’ and is called Shop! (see Granada And Littlewoods Plan Home Shopping Channel).

From November, Shop! will be broadcast via Sky Digital, ONdigital and analogue and digital cable (from early next year). Accompanying the TV channel will be a transactional website at www.shop-i.co.uk. This site becomes live as the channel launches and will eventually make use of digital TV’s interactive and internet capabilities.

Shop! has signed up major retail brands including Adidas, Timberland, Sony and Mattel, in time for its launch. John Ellis, managing director of The Home Shopping Channel Ltd, says: “Shop! is a major new electronic retailing business which will capitalise on the significant growth forecast in broadcast and interactive TV retailing.”

Shop! is 65% owned by Littlewoods, with the remaining stake held by Granada Media Group. The channel will broadcast from Liverpool’s Albert Dock Studios and is expected to create over 350 jobs.

Granada Media Group: 0171 261 3949