Granada Brings Ray Of Sunshine To Weather Bulletins
Granada Enterprises Commercial Ventures has secured a raft of sponsors for its regional weather bulletins, in a number of deals totalling more than £1.5 million.
The agreements will see BMI sponsor the weather in the LWT region for a twelve month period from September 2003, Carpetright has taken the Anglia region for four months, Budget insurance has secured the Yorkshire weather in a six month deal and Topps Tiles has taken the Tyne Tees region.
Tanya Krempel, sponsorship and licensing executive at Granada Enterprises, said: “These deals are a fantastic endorsement for our regional weather bulletins. The high frequency and exposure to a variety of demographs will ensure that brand awareness is significantly raised.”
Granada Enterprises recently secured foreign exchange company, Travelex, as the exclusive broadcast and online sponsor of ITV1’s coverage of this year’s Rugby World Cup. The integrated deal incorporates all aspects of ITV1’s coverage of the tournament, which takes place in Australia between 10 October and 22 November (see Granada Secures Travelex For ITV Rugby Sponsorship).
Granada Enterprises: 020 7396 6000 www.granadaenterprises.com
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