Granada Cuddles Up To Silentnight
Granada Enterprises has extended its sponsorship agreement with Silentnight Beds, which is to sponsor the fourth series of Where The Heart Is later this month.
The sponsorship agreement, which will incorporate animated break bumpers, will be worth around £500,000 and last for the entire series.
The deal was brokered by Stewart Hunt, senior sponsorship executive at Granada Enterprises, and Nick Stewart of Feather Brooksbank.
Granada Enterprises recently secured bookmaker, Betfred, to sponsor ITV1’s regional Soccer Sunday throughout the 2003/04 season (see Granada Secures Betfred To Sponsor Soccer Sunday).
The group also recently announced that Home Pride is to extend its sponsorship package with ITV1, after research revealed the success of the £3.5 million deal it signed last month (see Granada Cleans Up As Home Pride Extends ITV Sponsorship).
Granada: 020 7396 6000 www.granadaenterprises.com
Recent Television Stories from NewsLine Freeview Completes Offering With New Sports Channel Advertisers Strengthen Opposition To ITV Merger Channel 4’s Director Of Television To Step Down
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left