Granada Gets Cold Feet Over Mini Sponsorship
Granada has announced that BMW’s Mini is to continue its sponsorship of ITV1’s comedy drama Cold Feet for the fifth and final series.
The deal includes full broadcast sponsorship of the programme, website presence on www.coldfeetonline.co.uk and a hotlink through to the Mini website. WCRS is responsible for the media planning and creative work and will be producing a series of branded credits and break bumpers.
Emma Lowndes, Mini’s marketing manager, said: “The Cold Feet sponsorship worked well for Mini last year, everybody was looking out for and talking about our mini dramas and we’re looking forward to showing the new ones.”
The new series is set to be broadcast on ITV next year, although the official transmission date has not yet been announced.
The deal, which was negotiated by Daliah Epstein at BBJ and Stewart Hunt at Granada, comes less than a week after Granada secured Walkers Snacks as the new sponsor of ITV1’s Saturday morning children’s show SM:TV (see Granada Secures Walkers To Sponsor SM:TV).
Granada: 020 7620 1620 www.granadamedia.com
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