Granada TV have initiated several changes to its daytime schedule, in an attempt to counter falling impacts amongst housewives – including pulling airtime forward and rescheduling programmes.
The fall in impacts is the result of a reclassification of housewives in the north west by the latest Establishment Survey which has noted a decrease in number of C2DE housewives, the heaviest daytime TV viewers, a fact that will be reflected in the make up of the BARB viewing panel in the area, thus leading to falling impacts.
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